The Event

Zyrtec- Full Scale transformation of a space for a product launch

 

The Challenge

Spring Wonderland in January: Convert the interior of a 90-foot diameter geodesic dome in Central Park — in the middle of winter — to a springtime park.

For the launch of Zyrtec over-the-counter anti-allergy medication, the client wanted to create a “Spring Wonderland Dome” to demonstrate the ways in which Zyrtec would help allergy sufferers – in a garden, with pets, etc. The space included a customized gazebo in the center, faux grass and stone walkways, streetlights, several large staging and display areas, and much more.

 

The Solution

Bestek worked with the client through the entire process, from the client’s detailed renderings to design to engineering to implementation. The fabrication and prep work that was done at the shop is exactly what sets Bestek apart.

Bestek Provided

  • Scenic Graphic Design
  • Lighting
  • Staging
  • Metal Fabrication
  • Engineering
  • Labor Coordination
  • Project Management

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